Victoria Jenkins, a fashion designer, showcased her adaptive fashion collection at the “Unhidden: A New Era in Fashion” event during London Fashion Week. Her collection includes practical and stylish clothes designed for people with disabilities, chronic conditions or visible differences. The collection addresses a gap in the market as only a few brands, including Tommy Hilfiger, offer such fashion for all. Jenkins discovered the gap in the market while in the hospital, where she met another patient who raised the issue. She used her previous experience as a garment technologist to set up her own brand, Unhidden, which is primarily targeted at inclusion within fashion of people with disabilities.

The collection features floaty dresses with easy access around the waist, colourful chiffon tie shirts with adjustable sleeves, and shirts with pop snaps that open and close easily, which is especially helpful for people who have had strokes and may struggle with buttons. The collection also includes shirts with longer backs for wheelchair users and tailor-made suits. The event saw around 30 models, who all live with a disability, chronic condition or visible difference, showcasing the collection.

Jenkins hopes her clothes become more readily available in the future. She believes that “Diversity without disability isn’t diversity … it feels like it’s the last taboo. People are still scared of the D word. You know, disabled is not a bad word.” Model and content creator Jessica Ping-Wild, who uses a prosthetic leg and struggles to find suitable trousers, said a brand like Unhidden makes all the difference, and “It’s almost breaking that mould of beauty that has been so ingrained in society for centuries.” Jenkins presented 20 new designs at London Fashion Week. The designs also included tops with openings in the arms for people who need access for chemotherapy or diabetes treatments, and items with snaps instead of buttons to make it easier for those with reduced dexterity. Jenkins plans to expand the brand to include a line of children’s clothes in the summer.

Fonte: Insideretail.asia

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