Color is for ALL! WEAR IT!
ColorADD is a unique, universal, inclusive and non-discriminative language that enables the colorblind to identify colors, with a wide infinite spectrum of use on companies/entities whenever color is a factor of identification, orientation or choice.
Our experience, based on several collaborations in different countries and markets, has show that integrating ColorADD in all kinds of products and services, where colour has a significant part on identification, orientation and choice, has a high social positive impact.
If we can associate that impact to an economic one, we find a win-win situation for brands, implementing CSR and experiencing economic growth and, in an universal plan, awareness and a more inclusive society for all.
To get to know better how you can use the ColorADD in textile,
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L'Oréal is leading the charge in developing advanced makeup products for people with disabilities. A decade ago, makeup products for people of color were scarce, and today, people with limited fine motor skills face a similar sense of exclusion when browsing the cosmetics aisle. However, L'Oréal's technology (...)
Called AbilityOne Storefront, the new B2B site sells products and services made by people who are blind or have other significant disabilities.
This program, administered by the U.S. AbilityOne Commission and its Authorised Agencies, also provides products (...)
LICENSING THE CODE