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WHY ColorADD
Some interesting data relating to the Colorblind:
10% of the male population has a specific degree of colorblindness;
37% of colorblind do not know which type of colorblindness they have;
64% of individuals considers that color confusion is the biggest problem;
59% only identify some colors;
22% do not see some colors;
51% did not achieve a way to “see” colors;
42% feel it is hard to be fully integrated socially;
90% ask for help whenever shopping clothing;
88% has trouble or ask for help to choose what to wear;
61% established a way of compensating the clothing buying process
 
COMUNICATION:
“...it´s all about colors”
Colors are determinant in communication.
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EXAMPLES OF HOW THE VAST MAJORITY OF COLORBLIND PEOPLE SEE (APROX 50%)